top of page

About Aurea — The Vision to Join the A.I. Journey

Home-About Us-1_edited.jpg

Aurea Fertility was founded by Dr. Zaher Merhi, an internationally recognized reproductive endocrinologist and pioneer of gentle, patient‑centered IVF. Building on decades of clinical innovation, Dr. Merhi created the world’s first AI‑powered fertility center to deliver care that is precise, affordable, and truly individualized—especially for women under 40 with a good ovarian reserve (AMH > 1). At Aurea, data informs every decision and a physician leads every step.

The Birth of Aurea Fertility: Where Artificial Intelligence Defines the Golden Affordable Standard for Women Under 40​

After founding Rejuvenating Fertility Center (RFC), Dr. Zaher Merhi transformed modern IVF by introducing gentle stimulation protocols, natural-cycle IVF, and deeply personalized reproductive care. RFC became a refuge for patients who had lost hope—helping them conceive where conventional medicine could not.

Yet as technology advanced, Dr. Merhi began asking a new, profound question:

What if fertility care could be not only more natural and effective—but also intelligent, predictive, less coslty, and completely tailored to each woman’s biology?

From that vision, Aurea Fertility was born.

Aurea: The AI Evolution of IVF

Derived from the Latin word for “golden,” Aurea represents the next era of precision fertility.

If RFC was the revolution against outdated, high-dose IVF, Aurea is the refinement of that revolution through Artificial Intelligence—where every hormone level, follicle count, and embryonic pattern is analyzed by intelligent algorithms to craft the perfect plan for each patient.

Intelligent Fertility, Personalized by Design

At Aurea, Dr. Merhi pioneered the integration of:

  • AI-powered diagnostics that predict ovarian response and optimize medication dosing.

  • Machine-learning embryo selection for superior implantation potential.

  • Predictive analytics that refine treatment with every data point.

This fusion of AI technology and human expertise allows Aurea to focus on egg quality in addition to quantity.

A Human Touch Enhanced by Intelligence

Though powered by sophisticated algorithms, Aurea never loses its human soul.


Each patient is guided personally within a spa-like, serene environment that blends cutting-edge science with emotional wellness.

The AURA digital assistant—Aurea’s 24/7 AI companion—keeps patients supported beyond clinic hours, offering medication reminders, cycle tracking, and real-time educational guidance.

The Aurea Beyond Borders program

Through the Aurea Beyond Borders program, the clinic extends this Golden Standard internationally, building upon Dr. Merhi’s successful RFC Bahamas model to bring AI-guided IVF to patients across the Europe, the Caribbean, and the Middle East.

Aurea: The Future of Reproductive Medicine

It is not just a clinic—it is the intelligent evolution of IVF, designed for women who want precision, serenity, and success in perfectly affordable balance.​​​

Meet Our Doctors

Merhi photo_edited_edited_edited_edited.png

ZAHER MERHI, MD, FACOG, HCLD

ChatGPT Image Oct 29, 2025, 04_02_39 PM_edited.jpg

Doctor 1

Home-About Us-1_edited.jpg

Doctor 2

Sperm Analysis Lenshook X1 pro Information Section

Embryo Monitoring Information with machine photos
 

AI- Guideed Personalization more info with (maybe our algorithm information)

Subscribe To Our Blogs and Stay Informed!

315 West 57th street

Suite 410

New York NY 10019

  • Instagram

Follow us on Instagram 

Contact Us

bottom of page