It's Time for a Faster & Affordable Approach to Fertility Care
Dr. Zaher Merhi didn't just open another fertility clinic—he reimagined what modern fertility care should look like.
With 20+ years specializing in advanced reproductive endocrinology and over 100 peer-reviewed publications, Dr. Merhi recognized that traditional IVF was leaving patients overtreated, overpaying, and overwhelmed.
His solution: Combine cutting-edge AI technology with personalized medical care to deliver faster, gentler, and more affordable fertility treatment.
Dr. Merhi's philosophy:
"Every patient deserves a treatment plan as unique as their biology. AI allows us to deliver truly personalized care at a fraction of traditional costs—without sacrificing quality or outcomes."
Meet Your Providers
ZAHER MERHI, MD, FACOG, HCLD
JESSICA HAROUN, RN
Nurse Provider
DR. CARLA WILLIAMS, MD, FACOG
DR. MAAB EZZ ALDEEN, MD
The Birth of Aurea Fertility
Derived from the Latin word for "golden," Aurea represents the next era of precision fertility— where artificial intelligence defines a new "gold standard": the fastest, most affordable standard for women under 40 with good ovarian reserve, regardless of their weight or BMI.
After founding Rejuvenating Fertility Center (RFC), Dr. Zaher Merhi transformed modern IVF by introducing customized stimulation protocols, natural-cycle IVF, and deeply personalized reproductive care. RFC became a refuge for patients who had lost hope—helping them conceive where conventional medicine could not. From that foundation, Aurea was born.
AI-Powered Precision
Intelligent by Design
Our internal AI algorithms analyze every hormone level, follicle count, and embryonic pattern to craft the perfect treatment plan. Machine learning optimizes medication dosing and embryo selection for superior outcomes.
-
Predictive diagnostics
-
Optimized protocols
-
Data-driven decisions
Technology with Compassion
Human Soul, Enhanced
Though powered by sophisticated algorithms, Aurea never loses its human touch. Each patient is guided personally within a spa-like, serene environment that blends cutting-edge science with emotional wellness.
-
24/7 AURA assistant
-
24/7 WhatAspp texting with a real person
-
Personalized guidance
Global Access to Excellence
Beyond Borders
Through the Aurea Beyond Borders program, we extend this Golden Standard internationally—bringing AI-guided IVF to patients across Europe, the Caribbean, and the Middle East.
-
International reach
-
Consistent quality
-
Accessible care
Not just a clinic—the intelligent evolution of IVF, designed for women who want precision, serenity, and success in perfect balance.
A Note on Our AI Models
"Aurea's AI-powered approach works best for women under 40 with a good ovarian reserve (AMH > 1). Unfortunately, current AI models have not yet been developed for women over 40 or those with low ovarian reserve—but this is an active area of our research and development."
— Dr. Zaher Merhi
Dr. Zaher Merhi, MD, FACOG, HCLD
Founder, CEO & Medical Director
Dr. Zaher Merhi is the Founder, CEO, and Medical Director of Aurea Fertility Center (AFC) and an internationally recognized leader in reproductive endocrinology and fertility research. He is triple board-certified in Obstetrics and Gynecology, Reproductive Endocrinology and Infertility, and High-Complexity Laboratory Directorship (HCLD).
Dr. Merhi trained and held faculty appointments at Albert Einstein College of Medicine/Montefiore, NYU School of Medicine, and the University of Vermont. He previously served as Professor and Director of the ACGME-accredited REI Fellowship at SUNY Downstate and is currently a Professor at Albert Einstein College of Medicine and Maimonides Medical Center.
His research explores innovative technologies such as cost-effective novel IVF protocols, novel AI integrated Egg Freezing, stem cells, and low-level laser therapy to improve egg quality, particularly in patients with endometriosis, immune disorders, PCOS, and metabolic challenges.
He has authored over 110 peer-reviewed publications, serves on national committees including the NIH and ASRM, and has been featured by major media outlets such as Forbes, The New York Times, National Geographic, CNN, USA Today, NBC and many others.
Dr. Merhi has been named one of the Top 2% of Scientists Worldwide and repeatedly honored as a Top OB-GYN and Reproductive Endocrinologist Star Award by the ASRM. He is a strong advocate for the LGBTQ+ community and has proudly served diverse populations for over two decades.
Dr. Carla Williams, MD, FACOG
Fertility Specialist
Dr. Carla is a Board-Certified OB/GYN and integrative women’s reproductive healthcare provider. Passionate about birth equity and eliminating racial disparities in medicine, she strives to provide patient-centered care, combining conventional and functional medicine. She is a Black Latina, born and raised in NY.
She did her Reproductive Endocrinology and Infertility (REI) training with Dr Zaher Merhi at Rejuvenating Fertility Center (RFC) in NY in 2023 and 2024.
She graduated from medical school with distinction, Magna Cum Laude in 2011. After completing her residency at NYC Health + Hospitals/Lincoln in New York, she practiced at Montefiore Medical Center/Albert Einstein College of Medicine in Westchester County NY. Carla is a married mother of four children who has birthed in both the hospital and home setting.
.png)
Dr. Maab Ezz Aldeen, MD
Fertility Specialist
Dr. Maab Ezz Aldeen is an experienced OB-GYN with specialized training in reproductive medicine and IVF. She earned her medical degree from Damascus University and completed her residency at Aleppo University Hospital, where she also obtained Arab Board certification and a Master’s degree in Obstetrics and Gynecology.
She holds an additional Master’s degree in Bioethics and completed advanced IVF and micromanipulation training at the Cleveland Clinic’s American Center for Reproductive Medicine. Dr. Ezz Aldeen has practiced at leading reproductive centers in the Middle East and the United States and currently provides comprehensive women’s health and fertility care in Brooklyn, New York.
A strong advocate for ethical, accessible medicine, she is an active member of ASRM, WALS, and SAMS, and volunteers free online OB-GYN consultations for Syrian refugee patients. Her approach emphasizes compassion, clinical excellence, and patient trust.
JESSICA HAROUN, RN
Nurse Provider
Jessica Haroun earned her Bachelor of Arts in Biology and Global Health from Washington University in St. Louis, where she developed a strong foundation in women’s health and patient advocacy. During her undergraduate studies, she volunteered on the mother–baby unit at Barnes-Jewish Hospital and served as President of a Women’s Health and Wellness Honorary, reflecting her early commitment to advancing care for women and families.
Following her graduation in 2018, Jessica trained and worked at leading fertility practices, including Rejuvenating Fertility Center in Manhattan, where she served as Co-Founder, Partner, and Chief Operations Manager. She went on to earn her BSN from NYU Rory Meyers College of Nursing, graduating on the Dean’s List.
Jessica is interested in stem cell research and was the Recipient of the Nurses’ Professional Group Prize Paper Award from the ASRM for her research entitled “IMPROVED CLINICAL OUTCOMES OF FROZEN EMBRYO TRANSFER WITH AN IMMUNE MODULATION PROTOCOL IN WOMEN WITH RECURRENT
PREGNANCY LOSS AND/OR RECURRENT IMPLANTATION FAILURE.”
She is known for her patient-centered approach, operational excellence, and unwavering dedication to advocating for individuals and families on their fertility journey.
